Do job crafting opportunities help to win talent? Disentangling and contextualizing the effects of job crafting opportunities on applicant attraction

We argue that job crafting opportunities are not only helpful to motivate and enable the existing workforce but they can also function as a signal attract talent. With help of two empirical studies (Study 1 – conjoint experiment Study 2 vignette study), we show (a) signaled opportunity for helps seekers; (b) signals trigger positive well negative expectations central demands resources inform acceptance intentions, and; (c) proactive personality strengthens most while buffering adverse effects.